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Tapestree User Interviews

UX Research, 2023 - Tapestree

Though this start-up has been sunsetted, Tapestree strove to make work interactions more meaningful, engaging, and valuable for all parties involved through creating space for deep conversations and giving feedback for professional growth.

 

In order to do so, they wanted to fully understand the user experience, including understanding how users were engaging on the platform and knowing which elements brought users delight or provided little value.

My goals were to gain perspective into user needs, feature changes for better usefulness, and resonant sales language for potential customers.

User Interviews

I interviewed 6 users, 5 coaches and 1 manager to understand their experience with Tapestree. I collaborated with the founder in crafting a series of questions for the user interviews. below is a sample of questions I asked users. 

For the full interview script that I wrote with identifying info removed, click here.

For main users​

  • Tell me about your experience with Tapestree.

  • In your own words, how would you describe the general purpose of Tapestree to a colleague?

  • If anything, what did you hope to gain when using Tapestree? Did you feel as if you gained what you expected from using Tapestree?​

For managers and buyers

  • When suggesting or deciding to use tools for those you manage, what’s the process like for finding, presenting/convincing, and finally implementing that tool? 

  • As a manager, what do you see as the primary value of Tapestree? What other secondary values do you see?

  • How is Tapestree similar or different to similar tools you’ve implemented that bring a similar value?

Analysis

After the interviews, I listened to the recordings and took notes in FigJam. I then used those notes to create an affinity map to find common themes and achieve the research goals.

Affinity map in Figjam organzing user thoughts

The main themes I saw were:

  • Users highly value community and connection when using the Tapestree platform

  • Users and managers highly value that Tapestree is a dedicated structured space

  • Users are confused about how Tapestree and their company work together and what their goals are in using the platform

 

There was also scattered feedback related to adding more customizable features, getting an immediate feedback report, improving the product flow, and other miscellaneous improvements.

Findings and Recommendations

After analysis, I mapped the findings and recommendations based on the data to the original user interview goals. These are based on the specific user of a Guild coach, a position that requires coaches to have calls with students and support them on their education journey.

User needs:

  • Guild coaches want to improve their coaching skills.

  • Guild coaches want to have space to practice separate from performance evaluation.

  • Guild coaches want to be connected with their colleagues

Product feature needs:

  • Product customization and flexibility (e.g. session time, feedback prompts)

  • Feedback report

  • Clarity on partnership between Tapestree and partner company (in this case, Guild)

  • Usability improvements on product flow

Language for Sales:

  • Community, collaboration, connection

  • Dedicated practice space

  • Live, immediate peer feedback

  • Deepen skills while reinforcing values

  • Structured, organized sessions

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