Cour Collaborative
Graphic design
Spring 2021
Cour Collaborative is a small business that specializes in consulting with other small businesses. It helps them take a step back and figure where it’s most important to focus their time, energy, and money investments.
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I was tasked with designing the logo and visual branding.
Definition
Purpose: To help small businessnes figure out where it’s most important to focus their time, energy, and money investments.
Audience: Small business owners aged 30-50
General mood: Simplicity. Iconic. Serious. Mature. Gender neutral.
Iteration
Based on the above requirements for mood and audience, I started scoping out two different moodboards: one with a more bright feel, and one with a more serious feel.
I then sketched some rough ideas before choosing a few to make in Illustrator.
Implementation
My client had chosen two designs she liked best. After some iteration back and forth, we settled on a final design and branding visual.
The final logo design
Logo iterations