Cour Collaborative logo - light - vertic

Miqdash

Graphic design
Spring/Summer 2021

Miqdash is a restaurant that serves healthy, vegan Haitian food. It's based in Florida and was started by Jonathan Reveil.

I was tasked with designing the logo and visual branding for the restaurant.

Definition

Purpose: To help small businessnes figure out where it’s most important to focus their time, energy, and money investments.

Audience: Small business owners aged 30-50

General mood: Simplicity. Iconic. Serious. Mature. Gender neutral.

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Iteration

Based on the above requirements for mood and audience, I started scoping out two different moodboards: one with a more bright feel, and one with a more serious feel.

I then sketched some rough ideas before choosing a few to make in Illustrator.

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Implementation

My client had chosen two designs she liked best. After some iteration back and forth, we settled on a final design and branding visual.

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Cour Collaborative logo - light - vertic
Cour Collaborative logo - light - horizo
Cour Collaborative logo - dark - vertica
Cour Collaborative logo - dark - horizon

The final logo design

Logo iterations